Is SEO Obsolete? The Rise of GEO and the Future of AI-Powered Search

Developed an executive playbook for Generative Engine Optimization (GEO), reframing SEO strategy for the age of AI-driven search. The presentation explained how AI citations and Google’s AI Overviews are redefining visibility, replacing traditional backlinks with trust-based model references across engines like ChatGPT, Perplexity, and Gemini.
Outlined emerging search behaviors shaped by voice and conversational prompts, emphasizing Gen-Alpha-style, role-based queries. The deck included implementation frameworks such as conversational and long-tail optimization, FAQ/HowTo schema, snippet-ready copywriting, and proper robots.txt allowances for GPTBot, PerplexityBot, and Google-Extended.
Introduced AI sentiment hygiene, promptability design (persona-aligned titles, headers, and follow-up Q&A), and AI readiness audits assessing crawlability, citations, and sentiment. Demonstrated concepts through Almarai recipe page examples, contrasting traditional vs. conversational metadata.
The outcome was a practical roadmap for brands to maintain organic visibility and authority across AI Overviews and generative engines without abandoning technical SEO fundamentals.