Google Trends Training and Workflow Integration

Developed and delivered a practical Google Trends training deck to help SEO and content teams turn search interest data into actionable insights. The presentation explained the 0 –100 popularity scale, differences between real-time and long-term views, and how Google Trends complements Keyword Planner within a complete SEO workflow.
Covered essential use cases including trend discovery, seasonality analysis, regional targeting, and keyword ideation across Web, Shopping, and YouTube lenses. The session concluded with clear applications for using Trends to track demand shifts, localize strategies, and align content planning with real-time audience interest.