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Almarai SEO Performance & UX Implementation
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Produced SEO performance reports and benchmarks for Almarai, analyzing English and Arabic site visibility across impressions, clicks, users, and engagement. The analysis revealed significant growth in organic reach and stronger Arabic performance, while English maintained stability across high-value categories.
Highlighted top-performing pages (Careers and product lines), tracked keyword distribution improvements, and documented key technical deliverables including on-page optimization, image alt-text enhancement, 301 redirects, Open Graph tag implementation, and link reclamation.
In parallel, deployed Contentsquare with full tag setup, session replay, and PII masking, and designed a Ramadan feedback workflow connecting user insights with actionable SEO and UX recommendations.