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KAFD Keyword Research and URL Mapping
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Executed comprehensive keyword research and URL mapping for King Abdullah Financial District (KAFD) in both English and Arabic. Queries were clustered by intent (informational, commercial, navigational) and prioritized by market to guide content and structural decisions.
For each cluster, defined primary and secondary target keywords, assigned best-fit landing URLs, and produced a mapping framework that prevents keyword cannibalization and clarifies ownership across the site.
The final workbook included search volumes, SERP features, keyword difficulty, and priority scores, alongside on-page guidance (title and H1 templates, key entities) and internal-link anchor recommendations. The outcome provided a clear, data-driven roadmap aligning content architecture, information hierarchy, and on-page SEO to maximize visibility across all KAFD sections.