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Almarai SEO Recovery and Growth Case Study
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Led a full SEO recovery and optimization initiative for Almarai following traffic decline caused by rising competition, oversized image payloads, and a site migration that reduced the index from 14,000 to 2,000 URLs.
Using Google Search Console, GA4, Screaming Frog, and Advanced Web Ranking, I implemented a multi-step recovery plan:
Rebuilt demand capture through keyword-led content and on-page optimization.
Enhanced performance via WebP compression and lazy loading to improve Core Web Vitals.
Reinforced authority by optimizing existing high-value pages to offset lost index coverage.
The initiative delivered measurable growth, including +51.32% clicks and +54.71% impressions (GSC), +8.01% engaged sessions per user, +14.23% engagement rate (GA4), and +15.12% conversions, achieving a sustained improvement in both organic visibility and business performance.
Recovered Almarai’s organic performance post-migration with targeted keyword optimization, image performance wins, and on-page refinements.